Case study
Kaito Signage System
A modular signage and wayfinding system for a retail brand rolling out across twenty-six stores.
Client
Kaito
Year
2023
Services
Brand system, Wayfinding, Signage
Result
Rolled out to 26 stores
Overview
Every project starts with a question worth answering. Here is how this one unfolded, from brief to launch.
Branding
A system, not a set of signs
Kaito needed signage that could be produced locally in six countries and still look like one brand. We designed a kit of parts: three panel sizes, one type family, a colour logic tied to store zones.
Detailed production guidelines mean any local supplier can fabricate the system without a designer on site.
Outcome
The system has rolled out to twenty-six stores with zero brand deviations flagged in audits.
Let’s build something bold *
Replies within one business day