Case study
Lumen Finance
A calm, confident website and identity refresh for a fintech scaling from ten to forty countries.
Client
Lumen
Year
2026
Services
Brand refresh, Website, Motion
Result
+48% demo requests
Overview
Every project starts with a question worth answering. Here is how this one unfolded, from brief to launch.
Web Design
Clarity at scale
Lumen had outgrown a website built for a seed-stage startup. Forty markets, three product lines and a compliance team meant every page needed to work harder without feeling heavier. We rebuilt the site on a modular system so regional teams could publish in hours, not weeks.
The visual language leans on generous whitespace, a single accent and confident type. Motion is used only where it explains something: transitions between product views, and a subtle reveal on data-heavy modules.
Outcome
Demo requests rose 48% in the first quarter after launch and the marketing team now ships landing pages without touching a designer.
Let’s build something bold *
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